Associate Athletics Director for Media Strategy and Brand Advancement

Hanover, NH

Posted 15 days ago

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Job Description

Position Information

Posting date	04/17/2024
Closing date
Open Until Filled	Yes
Position Number	0018900
Position Title	Associate Athletics Director for Media Strategy and Brand Advancement
Department this Position Reports to	Sports Information
Hiring Range Minimum	Please Inquire
Hiring Range Maximum	Please Inquire
Union Type	Not a Union Position
SEIU Level	Not an SEIU Position
FLSA Status	Exempt
Employment Category	Regular Full Time
Scheduled Months per Year	12
Scheduled Hours per Week	40
Schedule
Location of Position	Hanover, NH
Remote Work Eligibility?	Onsite only
Is this a term position?	No
If yes, length of term in months.	n/a
Is this a grant funded position?	No
Position Purpose	Serves as the primary leader, to plan, direct, and implement goals and initiatives that continuously elevates the overall brand and storytelling related to strategic communications, media relations, and public relations for the Dartmouth College Athletics and Recreation Department (DCARD). To lead and manage all day-to-day operations of the strategic content office in ongoing innovation and advancement of the industry. Serve as the chief storyteller of the department while overseeing all publications and web sites relating to Dartmouth's 35 varsity sports. A successful candidate will also serve as the primary liaison with the college's communications office while coordinating all media relations (print, electronic, and web-based); managing home contest media services and press areas; serving as principal editor and writer for the department; and maintains all historical records pertaining to the performance of Dartmouth varsity teams and athletes.
Description
Required Qualifications - Education and Yrs Exp	Bachelors or equivalent combination of education and experience
Required Qualifications - Skills, Knowledge and Abilities	At least seven years of experience leading a digital team and/or managing a website, including a web redesign project, in a decentralized environment. Bachelor's degree in English, journalism, communications, or a related area. Ability to identify business and design goals and execute high-quality projects on time and on budget. Clear understanding of web writing, design, user experience, and marketing. Ability to translate these concepts for non-technical colleagues to build consensus and buy-in on new initiatives. Commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others. Skill in the use of computer software such as InDesign, PhotoShop and StatCrew/NCAA LiveStats. Excellent writing and editing skills. Supervisory and project leadership experience. Strong organizational skills. Ability to supervise and prioritize the work of others. Ability to work independently and as a team leader with initiative, creativity, and sound judgment. Must work nights and weekends and have a valid driver's license.
Preferred Qualifications	10 years of relevant experience in a sports information, communications, public relations department, preferably in a college/university environment, or the equivalent.
Department Contact for Recruitment Inquiries	Chris Celona
Department Contact Phone Number	Chris.Celona@dartmouth.edu
Department Contact for Cover Letter and Title	Chris Celona, Sr. Associate Athletics Director for External Strategy
Department Contact's Phone Number
Equal Opportunity Employer	Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.
Background Check	Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?	Preferred, but not required
Special Instructions to Applicants	Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy.
Additional Instructions
Quick Link

Key Accountabilities

Description	Administration Serve as departmental liaison with all college publication & communication offices, while developing the strategy for external and internal constituent communication. Primary athletics department contact for any crisis communication with campus. Provide leadership and strategic storytelling skills while developing staff to ensure a high standard of content strategy, brand development, creative ideation, and strategic communications for all of DCARD. Advise, develop, and execute DCARD public relations strategy in consultation with the Director of Athletics or Recreation or designated staff. Oversee staff to ensure strategic priorities and alignment of coverage for all 35 sport programs and DCARD while maintaining personal proficiency as well as staff proficiency on all industry shifts. Oversees both the organization and maintenance of all permanent records of Dartmouth varsity athletics, including letterwinner lists; results of team contests and all relevant statistics; individual performances of interest; national and regional polls; and other information as appropriate. Responsible for development and management of annual budget and all financial aspects of strategic communications. Recruits, hires, trains, and develops full time and auxiliary staff. Represent Dartmouth with the Ivy League, NCAA, ECAC, and other related organizations.
Percentage Of Time	50

Description

Administration

Serve as departmental liaison with all college publication & communication offices, while developing the strategy for external and internal constituent communication. Primary athletics department contact for any crisis communication with campus.
Provide leadership and strategic storytelling skills while developing staff to ensure a high standard of content strategy, brand development, creative ideation, and strategic communications for all of DCARD.
Advise, develop, and execute DCARD public relations strategy in consultation with the Director of Athletics or Recreation or designated staff.
Oversee staff to ensure strategic priorities and alignment of coverage for all 35 sport programs and DCARD while maintaining personal proficiency as well as staff proficiency on all industry shifts.
Oversees both the organization and maintenance of all permanent records of Dartmouth varsity athletics, including letterwinner lists; results of team contests and all relevant statistics; individual performances of interest; national and regional polls; and other information as appropriate.
Responsible for development and management of annual budget and all financial aspects of strategic communications.
Recruits, hires, trains, and develops full time and auxiliary staff.
Represent Dartmouth with the Ivy League, NCAA, ECAC, and other related organizations.

Percentage Of Time

Description	Media Strategy Develop, implement, and educate relevant constituent groups on DCARD communication strategy as well as execute the strategy, while leading a team of 6 full time employees. Serve as the primary contact for selected sports. Serves as direct contact with all media representatives (i.e., print, online, radio, and television) interested in Dartmouth College Athletics & Recreation. Responsible for the development, editing, and distribution of all media releases, feature stories, and hometown releases. Developing concepts and assigning material to staff and freelancers as appropriate. Responsible for the staffing and management of press areas for selected home contests, including issuance of credentials, assignment and supervision of statisticians and support personnel, and establishment of a professional atmosphere. Collaborates with the varsity sports administration on the nomination of student-athletes for the NCAA and CoSIDA Academic All-America awards, Academic All-Ivy recognition, and other general and sport-specific awards. Provides appropriate media material including game notes, programs, statistics, and media guides while arranging in-game and post-game interviews as appropriate. Enhance regional and national media exposure. Travels as needed with varsity teams, serving as communications contact while providing administrative support.
Percentage Of Time	30

Description

Media Strategy

Develop, implement, and educate relevant constituent groups on DCARD communication strategy as well as execute the strategy, while leading a team of 6 full time employees.
Serve as the primary contact for selected sports.
Serves as direct contact with all media representatives (i.e., print, online, radio, and television) interested in Dartmouth College Athletics & Recreation. Responsible for the development, editing, and distribution of all media releases, feature stories, and hometown releases. Developing concepts and assigning material to staff and freelancers as appropriate.
Responsible for the staffing and management of press areas for selected home contests, including issuance of credentials, assignment and supervision of statisticians and support personnel, and establishment of a professional atmosphere.
Collaborates with the varsity sports administration on the nomination of student-athletes for the NCAA and CoSIDA Academic All-America awards, Academic All-Ivy recognition, and other general and sport-specific awards.
Provides appropriate media material including game notes, programs, statistics, and media guides while arranging in-game and post-game interviews as appropriate.
Enhance regional and national media exposure.
Travels as needed with varsity teams, serving as communications contact while providing administrative support.

Percentage Of Time

Description	Brand Advancement Collaborates closely with the DCARD External Strategy team to ensure that all strategic content (e.g., website, digital, broadcast, etc.) effectively serves alumni, students, parents, recruits, fans, and media while ensuring consistency of brand expectations and storytelling. Responsible for all aspects of web site, including but not limited to design, accuracy, updates, maintenance, and content. Develop programs as needed for both athletically related and alumni-related events (e.g., Wearers of the Green, Celebration of Excellence, and other celebrations and events.
Percentage Of Time	20

Description

Brand Advancement

Collaborates closely with the DCARD External Strategy team to ensure that all strategic content (e.g., website, digital, broadcast, etc.) effectively serves alumni, students, parents, recruits, fans, and media while ensuring consistency of brand expectations and storytelling.
Responsible for all aspects of web site, including but not limited to design, accuracy, updates, maintenance, and content.
Develop programs as needed for both athletically related and alumni-related events (e.g., Wearers of the Green, Celebration of Excellence, and other celebrations and events.

Percentage Of Time

--	Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.
--	Performs other duties as assigned

Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of underrepresented groups are encouraged.

Job Summary

Company

Dartmouth College

Start Date

As soon as possible

Employment Term and Type

Regular, Full Time

Required Education

Bachelor's Degree

Required Experience

7+ years