Your core responsibilities will include:
* Generate leads for all programs from a variety of sources; digital marketing, corporate partnerships/business development, list purchases and other creative means to ensure lead generation goals for qualified candidates are met.
* Lead and direct all marketing aspects of a program's public launch, including value proposition development, identification of the target market, website and collateral material development. Communicate new program details to external partners (digital and creative agency) to ensure understanding and alignment with lead generation strategies.
* Build and execute a comprehensive marketing strategy including paid media, SEO, content marketing, retargeting, email communication, event promotion, corporate partnerships, and any other methods necessary to generate quality leads to meet enrollment goals.
* Lead all aspects of the creation and management of the website and landing pages; monitor for effectiveness/SEO and refine as needed to meet goals.
* Manage lead capture and marketing campaign data collection in Slate CRM and website, including form and landing page set-up, updates, and improvements.
* Manage landing page and form for conversion tracking in Slate CRM and Google Analytics.
* Be responsible for the development of content and collateral for all marketing channels including website/landing pages, digital advertising, social media and content marketing; monitor and iterate for effectiveness.
* Support recruitment email communication strategies including content development and campaign creation in Slate. Monitor for effectiveness and make recommendations and changes as needed.
* Liaise with Recruiting & Student Services Manager to align marketing and recruiting activities including events, email campaigns and paid media and other opportunities for lead generation.
* Collaborate with the Online Education Unit Business Director on new program strategy and portfolio growth.
* Establish metrics for marketing/lead generation targets; monitor, report and revise as needed to ensure program enrollment goals are met.
* Create, update and refine marketing reports/dashboards to build visibility and valuable insights to improve marketing efficiency. This includes, but is not limited to, a marketing funnel report and lead source reporting. Report findings to leadership and use data to make marketing recommendations and decisions.
* Select and manage our digital marketing and creative agencies, evaluating efficiency and refinding services and vendors as needed to meet marketing/lead generation targets and overall enrollment goals.
* Hire, train and manage one direct report (Marketing Specialist); identify additional staffing needs as program growth precipitates increased headcount.
* Identify and manage any other vendors or contract workers as needed.
* Build positive relationships with the appropriate Academic Unit and University partners; collaborate on content and process to ensure accuracy and alignment.
* Working with the Director and budget lead, create and monitor the budget to ensure spending is within predetermined parameters.
* Maintain current documentation of all projects and processes for transparency and scaling.

Flexibility, excellence, and passion are vital qualities within Carnegie Mellon. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:
* Deep knowledge of marketing best practices including digital advertising, paid and organic search and social media tactics, content marketing and other marketing channels and tactics as needed.
* Understanding of higher education, with knowledge of the application recruitment process.
* Experience with website content management and measurement with a solid understanding of how to use Google Analytics to analyze website performance.
* Experience with lead generation form and landing page management, with a solid understanding of data capture to measure effectiveness of marketing campaigns.
* Experience developing funnel reports to track and analyze marketing campaign performance and conversions.
* Validated successful history of generating leads through various sources with specific quality markers to meet predetermined targets.
* Experience managing a digital marketing agency and other marketing related vendors.
* Experience with email campaigns, specifically in Slate, a plus.
* Exceptional communication and customer service skills; an ability to represent CMU, the schools, programs and unit at a high level at all times.
* Strong leadership and management skills; successful history of hiring, managing and motivating a team of marketing professionals.
* Strong critical thinking and problem solving skills; a bias towards action, even when faced with uncertainty and resistance.

Qualifications:
* A minimum of 5-7 years of experience leading marketing strategy for a product or program; 7-10 years preferred.
* Bachelor's Degree in Communications, Marketing or related field of study required. Master's degree preferred.
* Experience in higher education and enrollment marketing is helpful but not required.

Requirements:
* Successful background check

Additional Information:
* Work Posture: This position is operating in a hybrid work schedule, fully remote will be considered in the context of the mission

Joining the CMU team opens the door to an array of exceptional benefits available to eligible employees. Those employees who are benefits eligible have the opportunity to experience the full spectrum of advantages from comprehensive medical, prescription, dental, and vision insurance to an enticing retirement savings program offering a generous employer contribution. You can also unlock your potential with tuition benefits and take well-deserved breaks with ample paid time off and observed holidays. Finally, rest easy knowing you are covered by life and accidental death and disability insurance. Other perks include a free Pittsburgh Regional Transit bus pass, our Family Concierge Team to help navigate childcare needs, fitness center access, and so much more!

For a comprehensive overview of the benefits that may beawaiting you, explore our Benefits page.

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond just credentials, we consider the role and responsibilities, your invaluable work experience, and the knowledge gained through education and training. We acknowledge and appreciate your unique skills and the diverse perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

Location

Job Function

Position Type

Full Time/Part time

Pay Basis

More Information: